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Wednesday, 1 January 2014

Haier transparent LED display is brilliantly barmy

Haier may not be the first name to spring to mind when it comes to cutting-edge electronics, but the company has been a major force in the kitchen and appliance market for years. Now, Haier's decided to throw research and development cash at the gadget market, with some fascinating results. When we got the call to check out its transparent LCD monitor at the IFA tech show, our little legs couldn't get there fast enough, and there were plenty of other geek treats on show too. Shown at IFA in PC monitor guise, the 22-inch LCD panel is completely transparent. Even when there's an image floating across the screen, it's possible to see right through the display. A traditional backlight is lacking, so we suspect the set uses LEDs hidden in the metal frame. When quizzed about possible applications, Haier told us that adopting transparent monitors could lead to a brighter, less cluttered office environment. They'd be no long shadows across desks, you see. While it's unlikely that general PC users would buy into the concept, it's not a stretch to imagine the technology popping up in the reception areas of businesses. The technology could also be used to breathe futuristic life into the second-screen TV market. The display certainly looks gorgeous. The panel has a resolution of 1,680x1,050 pixels. We found small text fonts to be legible as long as the screen was positioned against a predominantly white backdrop. Because of the screen's translucent nature, legibility suffers when the background setting becomes dark and cluttered. While detail reproduction is exceedingly good, we did detect some slight motion judder with moving video. The viewing angle also plays a part when it comes to colour fidelity. Viewed square on, colours become stronger and more defined, although hues could never be described as vivid. The display itself is completely cool to the touch, indicating that it's probably quite energy-efficient.

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